Alix Mulholland, Founder of FieldDay talks about business survival in lockdown, the loyalty of our customers, eating too many crisps and the new look FieldDay!
What have the last 6 months been like for Field Day?
2020 has been so strange! At the start of the year we were busy bees finalising our new FieldDay packaging and collections. We launched our newness in January at tradeshows in London and Dublin, where it got a brilliant response; lots of orders and new stockists on board. Our new Seed Bombs won a Best New Product Award, and it was all systems go, or so we thought. Then Covid-19 struck, and like so many people, all our plans had to go on ice. The well-being and safety of my team took priority, so they were all furloughed at the end of March.